Robin Strasser Builds a House w/Habitat for Humanity this Friday LADIES’ HOME JOURNAL TEAMS UP WITH THE HILTON FAMILY OF HOTELS AND HABITAT FOR HUMANITY TO HELP REBUILD SLIDELL, LOUISIANA Magazine Brings Advertisers to New Orleans to Celebrate Jazzfest, Give Back to Gulf Coast;
Grammy-nominee Marcia Ball to Play Private Concert for Volunteers;
Star of ABC’s One Life to Live to Help With Build
April 27, 2006, NEW YORK—Ladies’ Home Journal today announced its relationship with both the Hilton Family of Hotels and Habitat for Humanity to build homes in the Hurricane Katrina-ravaged town of Slidell, Louisiana.
The build, which will take place Friday, May 5 during the New Orleans Jazz & Heritage Festival, will bring together over 100 of the magazine’s advertising clients and staff, as well as Hilton Family employees and executives from the region. One Life to Live star Robin Strasser (“Dorian Lord”) will participate in the build. Marcia Ball, the Grammy-nominated “Queen of Boogie Piano,” will entertain guests after the build at a private dinner hosted by Ladies’ Home Journal at the Hilton New Orleans Riverside. Ms. Ball will perform on the Hilton Harmony Piano – a priceless piece of music memorabilia signed by more than 75 artists and musicians including Bruce Springsteen and Stevie Wonder. The piano is currently on a year-long eight-city U.S. tour to collect more signatures and will be on display at the hotel during the month of May. For every signature collected, Hilton is donating $1,000 to the GRAMMY Foundation® in support of music education.
“Ladies’ Home Journal celebrates home and family, so it is a perfect fit for us to team up with the Hilton Family of Hotels and Habitat to provide much-needed housing,” said Publisher Julie Pinkwater. “We are all thrilled not only to contribute to the Gulf Coast economy by attending Jazzfest with our clients, but more importantly to help in the rebirth of Slidell.”
The partnership between Ladies’ Home Journal and Habitat for Humanity, which began in 2003, encourages readers to help people in their communities by volunteering or donating to Habitat. According to Editor in Chief Diane Salvatore, the magazine plans to revisit Slidell in-book as Habitat achieves its goal of building 100 homes there this year.
Nancy Wood, Executive Director, East St. Tammany Habitat for Humanity, said, “Ladies’ Home Journal is an amazing outlet to spread the message of Habitat. This partnership will encourage people to reach across social and economic divides to help our citizens most in need of simple, decent housing.”
“We are thrilled to work with Ladies’ Home Journal to build homes for Habitat for Humanity because it aligns perfectly with the Hilton Family core philosophy – ‘be hospitable™’ – which is filling the earth with the light and warmth of hospitality,” said Mary Beth Parks, vice president of marketing, Hilton Family of Hotels. “This relationship allows us to give back to a community that endured a tremendous loss due to the devastating effects of Hurricane Katrina, and will help families rebuild their lives.”
About Ladies’ Home Journal Founded in December 1883, Ladies' Home Journal magazine has been inspiring, informing and entertaining women for 120 years. Published monthly by Meredith Corporation (www.meredith.com), Ladies’ Home Journal has a circulation of 4.1 million and a readership of 14.8 million. The magazine’s interactive online companion, www.lhj.com, has 1.8 million unique visitors and 20 million page views each month.
About Habitat for Humanity International Habitat for Humanity International, based in Americus, Ga., is an ecumenical Christian ministry that welcomes to its work all people dedicated to the cause of eliminating poverty housing. Since 1976, Habitat has built more than 200,000 houses in nearly 100 countries, providing simple, decent and affordable shelter for more than one million people. For more information, visit
Habitat for Humanity linkAbout Hilton Family of Hotels Hilton Hotels Corporation (NYSE:HLT) is the leading global hospitality company, with nearly 2,700 hotels and 475,000 rooms in more than 80 countries, with 150,000 team members worldwide. More than 2,300 hotels are owned, managed or franchised in North America, with a portfolio of some of the best known and highly regarded hotel brands including Hilton®, Conrad®, Doubletree®, Embassy Suites Hotels®, Hampton Inn®, Hampton Inn & Suites®, Hilton Garden Inn®, Hilton Grand Vacations Club®, Homewood Suites by Hilton® and The Waldorf=Astoria Collection™. Outside of North America, the company operates 262 hotels branded Hilton, 131 hotels under the mid-market Scandic brand and five all-inclusive resorts under the Coral by Hilton brand. For more information about our company, please visit www.hiltonfamily.com.